Growth market plastics industry in the Middle East
The plastics industry in the Middle East has been a major global player for more than a decade and continues to show remarkable growth. This momentum is favoured by several factors, including geographical location, availability of raw materials and increased investment in modern technologies.
Investment and technological progress
Governments and companies in the Middle East are investing heavily in the development of the plastics industry. New technologies and upgrades to existing production facilities are being introduced to increase efficiency and improve product quality. Saudi Basic Industries Corporation (SABIC), one of the largest petrochemical companies in the world, is playing a leading role in this development. SABIC is driving the industry forward with innovations and extensive research and development programmes. With continuous investment in infrastructure, research and development and an increased focus on sustainability, the region has the potential to play a leading role in the global plastics industry.
Partnerships in the Middle East
Our long-standing partner HPPT in Dubai is further expanding its sales organisation in the Middle East. HPPT has expanded its team to include additional sales and technical staff with industry experience in the area and is on hand to assist customers with any questions they may have.
In countries such as Saudi Arabia, Oman and major cities such as Dubai and Abu Dhabi, there is enormous potential and growth for the plastics and fertiliser industry in the area of packaging machines and solutions.
To this end, we are cooperating with SSB Wägetechnik GmbH in Germany in order to be able to serve the market comprehensively. Our products and machines offer a reliable basis, “Made in Germany”, stable partnerships and many years of expertise and the international orientation of SSB make us an interesting partner for the industry in the United Arab Emirates. Another important step was the signing of the contract between SSB and HPPT for the co-operation for the production of equipment in the United Arab Emirates in order to better serve the national requirements such as ICV (In Country Value and Local Content).
HPPT-High Performance Products Trading DMCC is a free zone company under the regulations of the Dubai Multi Commodities Centre Authority. Trading, EPC (Engineering, Procurement and Construction) and comprehensive consultancy are their areas of expertise.
Extensive experience in the oil, gas and petrochemical industry has led HPPT to extend its expertise to the packaging industry in terms of equipment and machinery, advanced technologies and process improvement as a whole.
SSB is proud to have such a strong local partner in the region. This represents great potential for the further development of our products and projects with an international focus. We will continue to expand and strengthen our co-operation with HPPT.
Our experienced sales team is always at your disposal for your international projects. Please feel free to contact us!
